I just had a look at the stunning videos from the new Air France advertising film campaign that includes a safety demonstration video and the France is in the Air film making off. And it’s delightful indeed.
I always had a thing for Air France music playlists. And the song picked in this new commercial campaign was “Warm in the Winter” by the American electronic duo Glass Candy.
France is in the air – part 2 campaign has been designed in cooperation with the Air France flight safety division and the French Civil Aviation Authority. Discover the French way of traveling with the new Air France worldwide commercial created by BETC Paris Advertising Agency and it was directed by We Are From LA.
The ad conveys both the Company’s openness to the world and its pride in offering a unique French travel experience – with elegance, inventiveness and humour. It highlights the best of France, a positive, caring and inspiring France that reaches out all over the world.
The film was launched in France and five other countries (USA, Brazil, Japan, China and Italy). Broadcast on TV channels, in cinemas, on digital media and on social networks (including Vine for the first time), it is a continuation of the campaign launched in March 2014.
And it does so with confidence, by poetically going beyond the codes traditionally used by airlines.Fashion, fine dining, the Tour de France, the young ballerinas of the Paris Opera and even a French kiss … a series of evocative scenes which reflect the Company’s new attitude, its fighting spirit and its desire to be closer to its customers.
With this film, Air France is reaffirming its idea of travel: a special, evocative and enchanting moment. A vision which is inseparable from the three values at the heart of the brand: caring, high quality and pleasure.
The safe demonstration video will be available at all long-haul and some medium-haul* flights from April this year. Air France has revised its style but the videos meet the regulatory requirements.
France is in the air:
Making off: France is in the air