Meet the Business #19 : Grass Direct

Connection Retail is the parent company of Flooring Superstore, Grass Direct, and Direct Wood Flooring. As the fastest growing North East flooring retailer, the company has expanded significantly to open numerous retail stores all across the UK – including our home ground of Coventry, West Midlands.

The opening of physical stores marks a shift in direction as they move from purely online brands to creating a strong physical presence too. The change in strategy comes as the company recognised the demand for a tangible product – customers want to see, feel and analyse the quality of their flooring prior to buying.

Samples are available from their online stores and these are great to allow customers to compare preferred flooring with existing décor. However, for those who would rather view a wider range of products in person and have the support of industry experts, the stores provide that service.

Unifying all of their brands under one roof provides customers with a one-stop shop for all your flooring needs too, including outdoors.

Grass Direct is the UK’s largest provider of artificial grass with over 38 ranges to choose from.

There’s grass for every home and budget – whether you’re looking for a full lawn replacement, decking covering, or a lovely feature piece to freshen up your garden. The stores feature a selection of the most popular grass ranges, with the full catalog being available online.

Why Choose Grass Direct?

Their price match promise means you won’t find their quality artificial grass ranges cheaper anywhere else. If you do they’ll match it and knock off a further 10% – how’s that for value?

They refuse to sacrifice quality. Order up to 6 free samples and compare the stitch count to see the volume of grass per square metre – they won’t disappoint! Whether you go for a supreme dense range or a practical, pet-friendly solution, each grass comes with an impressive warranty for peace of mind.

Their in-house delivery network means they let you pick your preferred delivery day too, so they work around you.

Don’t just take our word for it visit your Coventry store for yourself on Pilot Trade Centre! Visit the dedicated store page for more information:

Simone Ribeiro
Hi! I'm Simone, a citizen of Britain, where I live for over a decade, and of Brazil, where I was born. Midlands Traveller is where I combine my passion for travelling, business and an Eco-friendly lifestyle.