Giving away branded merchandise is a fantastic way to appeal to new customers, and retain existing ones. Whether you’re heading to a pitch meeting or manning a stall at an industry exhibition, promotional items can truly go a long way.
Your branded giveaway items should reflect the values of your brand and the products or services you offer. What’s right for one business might not be right for another.
For example, you could give away something as simple as branded pens and notepads, which are useful and will likely sit around on people’s desk for a long time.
Alternatively, you could give away something more unique and quirky, to stand out from the crowd. As technology progresses, it has become easier and more affordable to invest in more interesting giveaways, such as wireless headphones or power banks.
Many businesses have taken to the strategy of mailing out small branded gifts with a customers’ delivery, particularly at Christmas time, to thank them for their custom and influence them to come back again.
Others opt for Eco-friendly items, to expose the value that they’re taking care of the environment. You could consider hosting a competition and giving branded merchandise away as a prize.
Seasonality is an important aspect to consider when thinking about promotional merchandise.
On Valentine’s, you could give away little chocolate hearts, just add your branding to the packaging. The same rule applies to Christmas, Easter, and Halloween; you just have to get a little creative.
There are so many ways to market your business, promotional merchandise being just one of them. Different methods suit different companies, but branded giveaway items are a sure-fire way to take your business to the next level, making it a great investment.
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