Why Businesses Should Invest in Signage

Signage can benefit your business in many ways. Not only will it help people to locate your premises, but it can also provide marketing for your brand, by creating brand awareness and attracting the attention of prospective customers.

If you are considering new signage, here are five top tips from the UK’s leading provider of high quality signage to help you decide what is best for your business…

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Photo by Jon Tyson on Unsplash

1.To make a good first impression and attract new customers to your business, you will need to ensure that your sign stands out from the crowd. When designing a new sign it is important to include both your business name and logo.

This will help to represent your brand, products and services, as well as achieve maximum brand awareness.

2. When looking at design options for your new sign, there are a wide range of contemporary and traditional styles to choose from. There are also many materials to consider, such as metal and acrylic.

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Photo by John Baker on Unsplash

To really help your signage stand out, day or night, you could also consider illumination. This will help to give your signage the impact required in today’s modern high street.

3.If your business is located in a busy high street, it is vital that your sign grabs the attention of passers-by.

A well designed shop-front sign can help you to portray the right image and attract more customers. Interior signs are also useful in the retail industry. This is because they help to define certain areas of a store and can also help customers to locate specific items.

4. If your business is not located in a high street and you want to make your premises more visible; ‘Monument’ or ‘Totem’ signage could be just what you need.

These are tall and highly visible sign units, which provide an ideal way for your clients to find you. This type of signage is generally installed at the roadside of your business or by the entrance.

5.Not all signs have to be located on your business premises. Billboards, for instance, are great for advertising your products or services to passing traffic. This type of marketing can be surprisingly cost-effective and is certainly worth investigating in your local area.

Featured Image | Daniel Fazio on Unsplash

*This is a collaborative post. 

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Simone Ribeiro
I'm a Brazilian journalist based in West Midlands. In Brazil, I have worked with International Trade and Logistics publications.

Now in the UK, I keep writing and I dedicate myself to a new project : Midlands Trade - a blog focused on business in Europe and Brazil. It's also supporting small businesses throughout the #MeetTheBusiness.

I'm a Brazilian journalist based in West Midlands. In Brazil, I have worked with International Trade and Logistics publications. Now in the UK, I keep writing and I dedicate myself to a new project : Midlands Trade - a blog focused on business in Europe and Brazil. It's also supporting small businesses throughout the #MeetTheBusiness.

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