How to design a website for your business

Building and online business from home has never been easier you just need to know how to do it.

The priority with a project such as this is to make sure that you have thoroughly researched the best available options and made sure they correlate with your businesses aim. Below are some of the area’s you should be looking into.

Design your web presence

Make sure you have a clear vision of your websites goals before you make any permanent decisions. Draw up a complete and direct plan for what you want your website to achieve and how it will address clients and encourage viewers to use your website.

Evaluate the competition and take note from their websites. What seems to be working well and what isn’t working so well? Is their jargon comprehensive to any user or just to those who know what their business is for? All these elements can be deciding factors in whether your website sinks or swims in the online world.

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Photo by Diego PH on Unsplash

Choose domain and URL

If you have a name in mind for your website, before you get your hopes up, make sure the domain and URL name is available by conducting domain name research on sites such as GoDaddy and Wix. If the domain name is available, be sure to register all the suffixes such as; .co.uk or .com to prevent there being similar websites to your own.

Host securely

This is not an area where cheap and cheerful is best. When it comes to hosting, what you need is secure, reliable with good recovery time in the event of website crashes or downtime. Avoid cheap hosting packages as you will be putting your data at risk.

Make your content

The first option for developing content online is to use free online tools and develop it yourself. However, many find this time consuming and frustrating when the content doesn’t urn out as they hoped.

Alternatively, you can hire a web developer to do it for you. Web developers specialise in drafting content which is specific to your business and can help to achieve your website presence and traffic goals. Web developers charge a small initial fee and if you continue with them, a monthly fee is introduced.

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Photo by Roberto Cortese on Unsplash

Starting to trade

Understanding the different ways to trade online can save you money and time. If you are only using your website to trade you will want to opt for an Ecommerce website such as Shopify, where all your products are displayed with descriptions and can be purchased securely by your customers.

However, if you want your website to be informative, opt for shopping basket software which will be added to your website, giving you the capability to trade but not taking away from the main aims of your website.

Conduct a test run

After all the time and effort you have put into developing your website to ensure you’re going to make a great first online impression, you do not want to go live without checking everything is perfect.

Get family and friends to give your website a thorough test run and everything from page loading to spelling is correct. If you have a web developer, they have members of their team do it for you, just another great perk of hiring a website developer.

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Photo by Carl Heyerdahl on Unsplash

Share your website

After your website has ticked all the boxes referred to above, you’re ready to go live, but don’t stop there! Having a website is all about making sure people can find it, so share the URL to social media platforms linked to your business and any other mediums you use to promote your business.

Driving traffic to your website can be significantly increased by hiring Stockport website design who have extensive experience in responsive web design and SEO, which will quickly boost your Google search rankings to the top and therefore increase your business transactions.

Featured Image |  Jeff Sheldon on Unsplash

Simone Ribeiro
I'm a Brazilian journalist based in West Midlands. In Brazil, I have worked with International Trade and Logistics publications.

Now in the UK, I keep writing and I dedicate myself to a new project : Midlands Trade - a blog focused on business in Europe and Brazil. It's also supporting small businesses throughout the #MeetTheBusiness.

I'm a Brazilian journalist based in West Midlands. In Brazil, I have worked with International Trade and Logistics publications. Now in the UK, I keep writing and I dedicate myself to a new project : Midlands Trade - a blog focused on business in Europe and Brazil. It's also supporting small businesses throughout the #MeetTheBusiness.

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