Meet the Business #40 : Wearth London


I’ve lost track of how many times we talked about the importance of choosing ethical and sustainable shopping. Plastic pollution can destroy the planet. It sticks in the environment for many years threatening wildlife around the globe.

Luckily, there are no more excuses to use plastic products when you have a lot of Eco-brands out there helping us to keep a more sustainable lifestyle.

Wearth London was created in 2017 and now partners with over 150 independent brands from the UK offering ethical and Eco-friendly products that certainly help us to live more consciously. Read the interview with Edward Davies – the co-Founder of Wearth.

Co-Founder Image

Midlands Traveller: Tell me a little bit about your background in business.

Edward Davies: Wearth was started after I finished a master’s and during my time studying, I decided I wanted to start my own business.

I had previous experience running international social enterprises during my undergraduate degree with an organisation called Enactus.

Instead of going for the graduate route, I felt compelled to launch my own business. I’m a strong believer that a good business model combined with a commitment to environmental and ethical values has the possibility to help change the world for the better.

Votive Candle & Diffuser Gift Set

MT: How did you come up with the idea for Wearth?

ED: Myself and Imogen, our other co-founder, started to learn more about the way our consumer habits are damaging our planet. We started to make lifestyle choices that we felt would make a difference.

We found during this process that there were great independent lifestyle brands that aligned with this goal. However, they weren’t always easy to find.

This is why we wanted to create a new place online where consumers could discover Eco-friendly and ethical UK brands, whilst creating a platform for these companies to grow.

ed immy

MT: Why choose Eco-friendly and vegan products?

ED: We’re a strong believer that small changes can make a big difference, especially when there’s a growing movement resulting in a large number of people making these lifestyle changes.

The great thing now is that as the breadth and quality of Eco-friendly and vegan products grow, the easier it becomes to improve.

We think increasingly as a result people will start choosing consciously made products as they become more readily available and consumers looking for products from independent brands.

MT: Tell me about Wearth’s mission and what products and services you offer?

ED: Wearth’s goal is simple: to make it easier for consumers to shop and live more consciously by partnering with the best Eco-friendly and ethical UK brands.

With our focus on high-quality products with contemporary branding, we want to push conscious consumerism into the mainstream.

To achieve this, we have a wide range of products with over 200 brands across categories including beauty, zero waste, homewares, and gifts.

MT: What is unique about Wearth? 

ED: We have a curated collection of stylish and modern Eco-friendly and ethical products made by independent UK brands.

Alongside being a platform, we are also a digital resource for people looking to live more conscious through our Eco Inspo Blog.

MT: What are the next steps for Wearth?

ED: Continue partnering with more brands and expanding into more categories. For example, we just launched our sustainable fashion department and we’re excited to see how this develops.

Alongside this we’ll also be delivering to Europe soon, increasing our reach internationally whilst furthering our mission of promoting conscious consumerism.


Wearth on Social Media

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Simone Ribeiro
Hi! I'm Simone, a citizen of Britain, where I live for over a decade, and of Brazil, where I was born. Midlands Traveller is where I combine my passion for travelling, business and an Eco-friendly lifestyle.