Have you heard about Adobe Commerce whilst browsing for eCommerce platforms for your new business but you’re not sure what it is or what it means? To help me explain what Adobe Commerce is all about, I’ve partnered up with Ad Lab, Adobe Commerce Web Design Agency.
The team at Ad Lab are highly experienced in all things Magento and Adobe. Plus, the fact that Ad Lab is an Adobe Solutions Partner means that they have proved time and time again their expertise and experience in this platform. So, with their help, let’s find out what Adobe Commerce is all about.
What is Adobe Commerce?
Previously known as Magento, Adobe Commerce is an open-source eCommerce platform suitable to build a wide variety of eCommerce websites, from start-ups to large enterprises.
As an open-source platform, you can have full control of website customisation – all you need is a team of expert Magento designers and developers to turn your vision into reality. For some website inspiration, browse Ad Lab’s award winning websites at awwward.com.
One of the beauties of Adobe Commerce is its multi-channel commerce ability. “Whether you’re a B2B ready to go direct to consumer (D2C) or a B2C managing several brands in 10 different languages, Adobe Commerce lets you manage multiple sales channels and brands and expand into new countries, simply, from one platform.” Explains Adobe.
Why choose Adobe Commerce?
Why should you go for an Adobe Commerce website? You might be asking. As I mentioned before, Adobe Commerce is suitable for any sized business, offers multi-channel commerce, is fully customisable and highly scalable. what else do you need?
If you are only starting out and are not sure if you should have a website altogether, think again. Adding your products to an online marketplace instead of having your own website sounds much easier than creating a website but trust me, having your own brand website is the way to go.
Mamma Prada suggests having both. “Having a store in a marketplace can easily complement your online shop and offer you more exposure for your business. Give both options a go, and see your products fly off the shelves!”
